It is amazing how different brands can combine their appeal to bring compelling offers to customers. The latest example I have seen is Lego Batman game on the iPhone http://feedproxy.google.com/~r/Venturebeat/~3/swne3jAFI2g/.
Lego, Batman and iPhone - now there is a combination of admired, attractive brands. But it does make me wonder which customer segment is going to be served by the game they are all involved in. Lego and Batman will appeal primarily to young children up to, maybe 14 years old. But how many of these will also own or have access to an iPhone?
Can combining brands help each of them extend the reach of their core market? Maybe, though in this case, I have my doubts
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